Freelance Work
Sacrament
I designed a website for Sacrament, a contemporary tattoo studio and creative space located on the upper level of a heritage building on Pitt Street, in the heart of Karangahape Road – a cultural hub with over 120 years of history.
The goal was to create a digital experience that reflects Sacrament’s unique identity – a fusion of artistry, craftsmanship, and community. The design balances modern minimalism with gritty authenticity, celebrating both the creative energy of the space and its historical character.
I focused on crafting an intuitive user journey, allowing visitors to explore artist portfolios, book appointments, and learn about upcoming events with ease. The colour palette, typography, and imagery were carefully curated to capture the studio’s atmospheric blend of heritage and contemporary art culture.
ICIB BrokerWeb
Developed a suite of marketing collateral for ICIB BrokerWeb, a leading insurance company based in New Zealand. Working closely with the client, I delivered print and digital materials that communicated the brand’s expertise, reliability, and customer-focused approach.
The project involved creative direction, design execution, and adherence to brand guidelines, ensuring consistency across brochures, presentations, and promotional assets. The collateral helped strengthen ICIB’s market presence and support their client engagement efforts.
Showerwell
I designed a range of marketing collateral for Showerwell Home Products, a New Zealand company specialisng in custom bathroom solutions. The goal was to create cohesive, visually appealing materials that reflected the brand’s commitment to quality, innovation, and contemporary design.
The collateral included brochures, flyers, and point-of-sale materials, each tailored to highlight Showerwell’s product range and craftsmanship. I developed a clean and modern visual style, incorporating the company’s brand colours, typography, and imagery to ensure consistency across all touchpoints.
This project strengthened my ability to work within established brand guidelines while delivering engaging designs that communicate professionalism and trust, key attributes in the home improvement market.
Worldpress Photo Exhibition
Over a period of three consecutive years, I designed and produced marketing collateral for the WorldPress Photo Exhibition.
Each year, I contributed to visual design and production management, delivering cohesive print and digital materials –including brochures, banners, signage, and promotional assets – that maintained the exhibition’s professional brand while keeping the visuals fresh and engaging.
This multi-year collaboration allowed me to refine a consistent creative approach, manage recurring deadlines, and contribute to an event that continues to engage audiences and reinforce its reputation as an industry highlight.
Habitat For Humanity
This project involved creating an engaging and informative infographic poster to raise awareness about Habitat for Humanity’s global mission and community impact. The goal was to transform key facts, statistics, and stories into a visually appealing narrative that would educate and inspire viewers.
I focused on clarity, accessibility, and emotional connection, using clean layouts, icons, and coloUr-coded sections to organise information effectively. The visual style combined bold typography and simple illustrations to reflect the organisation’s approachable, community-driven identity.
A warm and optimistic colour palette was chosen to convey themes of hope, home, and togetherness – key values at the heart of Habitat for Humanity’s mission. The final design balances data visualiSation with human storytelling, encouraging viewers to learn more, volunteer, or donate.