ITV UK

I designed the look and feel for ITV’s Ad Boost Event 2025, creating campaign visuals and promotional assets that adhered closely to ITV’s brand guidelines while giving the event its own distinctive energy and appeal. ITV Ad Boost was a free 45-minute advertising consultation event designed for business owners, marketing leaders, and entrepreneurs eager to grow their businesses through the power of TV advertising.

The creative direction highlighted ITV’s role as a partner for ambitious brands – offering the tools, reach, and creative power typically reserved for national advertisers. My design approach balanced ITV’s established brand identity with fresh, event-specific visuals to communicate accessibility, innovation, and growth.