I designed the creative look and feel for ITV’s Ad Boost Event 2025, working closely with the UK marketing team to develop a visual direction that adhered closely to ITV’s brand guidelines while still giving the event its own distinctive energy and identity. The creative approach balanced ITV’s established brand language with fresh, event-specific visuals that communicated accessibility, innovation, and growth in a way that felt engaging and contemporary. I created a cohesive suite of campaign visuals and promotional assets that translated seamlessly across presentations, on-screen content, marketing collateral, and event communications.

As part of the event experience, I was also responsible for creating personalised video content for each client in attendance. Using the AI platform Bestever, I generated custom videos tailored to individual attendees and refined the outputs through editing and post-production to ensure they met both creative and brand expectations. This personalised approach added a unique and engaging layer to the event while reinforcing ITV’s focus on innovation and audience connection.