Curriculum Vitae

Adobe Suite
Ai Management/Prompting/Editing
Art Direction
Brand Identity
Brand Strategy
Campaign Direction
Content Creation
Copywriting
Creative Direction
Digital Marketing
EDM Builders (Klaviyo, Mailchimp)
Figma/Canva
Infographics
Marketing Strategy
Motion Graphic/Gif
OOH
Packaging Design
Print Design
Signage/Car Graphics
Social Media Management
Web Design HTML/CSS
Wordpress/Squarespace/Shopify

Creative Skills

Account Management
Client Portfolio Management
Leadership
Marketing & Campaign Management
Mentorship
Microsoft Office Suite
Planning
Presentation Skills
Process Documentation
Project Management Tools (Monday, Trello, Basecamp)
Strong Organisation & Time Management Skills
Workflow Management

Management Skills

Boost Media International

Creative Director
Oct 2025 - Current

I was promoted to Creative Director in 2025. As Creative Director at Boost, I lead the creative development and execution of programme events, overseeing campaign strategy from initial concept through to final delivery.

Leading and mentoring a creative team, I manage the end-to-end creative workflow across assigned programmes, ensuring consistency, quality, collaboration, and high-impact execution across all deliverables.

I also oversee the management and implementation of our AI event platform, ensuring seamless integration into live experiences and enhancing audience engagement across programmes.

My focus is on delivering strategic, high-performing creative solutions that strengthen brand presence, support sales objectives, and drive measurable outcomes.

Senior Graphic Designer
Sept 2024 - Oct 2025

As Senior Graphic Designer, I managed the creative process from concept to completion, producing a wide range of digital assets, print collateral, event signage, logos, and branded content.

I collaborated closely with programme teams and clients to maintain high creative standards and ensure strong brand alignment across all deliverables.

Dani Rose Creative

Graphic Designer & Marketing Specialist
Dec 2021 - Sept 2024

As a Freelance Graphic Designer running my own business, I partnered with brands and organisations to deliver bold, strategic creative across print, digital, and web platforms.

I developed impactful brand identities, packaging, websites, advertising campaigns, infographics, event collateral, presentations, and large-scale signage. Combining strong visual storytelling with commercially focused design solutions.

Alongside creative execution, I managed end-to-end client communication, project timelines, print production, and EDM campaigns through platforms including Klaviyo and Mailchimp, ensuring seamless delivery from concept through to launch.

Recognised for producing high-quality, innovative work tailored to a diverse range of industries and audiences, with a strong focus on brand consistency, audience engagement, and measurable impact.

Sunset Tattoo + Mecury Plaza Gallery

Senior Graphic Designer, Operations and General Manager
May 2020 - Dec 2021

I led a new venture combining art and community. I developed branding and a website, managed exhibitions and events, oversaw finances for 10 staff, supported artists, handled social media, and produced high-quality prints. This role blended creative vision with strong operational management. Sadly, due to Covid this project was shut down after only a few months. It was an amazing learning experience!

EMA - Employers & Manufacturers

Project & Campaign Lead/Lead Graphic Designer
Feb 2022 - May 2021

While at EMA I was promoted. Alongside my design role I led marketing projects from start to finish, focusing on strategy and execution. I managed email campaigns (MailChimp), created campaign briefs, and oversaw workflows to ensure timely delivery. I directed the design of marketing materials, organised promotional events, and led team meetings. I also used HTML/CSS to improve digital content and designed assets like reports and infographics, helping strengthen the brand and drive results.

Mid-Weight Graphic Designer
July 2017 - Feb 2020

I played a key role in visual communications and marketing, delivering design solutions across digital and print media. I consistently balanced creativity and technical skills to support impactful marketing strategies.

Key responsibilities:

  • Managed MailChimp email campaigns with custom templates, segmentation, and analytics.

  • Designed WordPress micro-sites for campaigns and events, focusing on UX and mobile responsiveness.

  • Created branded collateral (brochures, flyers, business cards) from concept to production.

  • Designed visual assets for marketing campaigns across digital and print.

  • Produced annual reports and internal documents with infographics for clarity.

  • Developed presentations and infographics for pitches and meetings.

Benefitz

At Benefitz, I contributed to a range of design and branding projects, strengthening my print and visual communication skills. This role helped me refine my design skills and manage multiple projects effectively.

Key responsibilities:

  • Prepared print files on Mac for high-quality production

  • Created brand identities, signage, car wraps, and publications

  • Designed newsletters, brochures, and store fit-outs

  • Liaised with clients to discuss briefs and review proofs

Junior GraphIc Designer
March 2015 - July 2017