Elan Media Group

Elan Media Group, the leading advertising company in Qatar, commissioned me to design the logo and exhibition suite for their Elan Connect Programme launch in Saudi Arabia. The project aimed to reflect Elan’s innovative spirit and leadership within the region’s advertising landscape, spanning outdoor, digital-out-of-home, cinema, radio, and digital platforms.

My work involved developing the visual identity and logo to align with Elan’s established brand while introducing a fresh, dynamic aesthetic for the Connect initiative. I also designed the expo suite environment, integrating brand storytelling, spatial layout, and visual consistency to enhance visitor engagement. Additionally, I created cohesive design assets across both digital and physical touchpoints to ensure a unified brand experience throughout the event.

The result was a sophisticated, forward-thinking design that embodied Elan’s vision for innovation and connection within the advertising industry.