I worked closely with the client throughout the project, taking the time to visit the studio space in person and develop a strong understanding of its atmosphere, creative community, and artistic identity. Through collaborative conversations and creative workshops, we explored how the brand should feel visually and emotionally, shaping a direction that reflected both the studio’s heritage influences and its contemporary approach to art and tattoo culture.

From these discussions, I developed the overall brand look and feel for the digital experience, creating a visual identity that blended modern minimalism with gritty authenticity. I curated the colour palette, typography, imagery, and overall art direction to capture the raw yet refined atmosphere of the space while ensuring the website felt engaging, immersive, and true to the studio’s personality.