World Press Photo Exhibition
Freelance
New Zealand
2023 - 2025
INDUSTRIES >
Arts and Culture
KEY DELIVERABLES >
Social Media Assets
Digital Assets
Print Assets
Expo Assets
GIF/Motion
I was responsible for delivering cohesive print and digital materials across the exhibition, including brochures, banners, signage, and a wide range of promotional assets. Each piece was designed to maintain a strong, professional brand identity while ensuring consistency across both physical and digital environments.
In addition to maintaining brand integrity, I refreshed and evolved the visual approach each year to keep the exhibition feeling current, engaging, and relevant to its audience. This involved balancing established brand guidelines with updated design systems that enhanced clarity, impact, and overall event experience.
I also successfully managed recurring production deadlines, coordinating closely with stakeholders and suppliers to ensure all assets were delivered on time and to a high standard. My work contributed to a well-established industry event that consistently achieved strong audience engagement and a polished, cohesive presentation year after year.
