Bark About Sydney
Brand Identity + Multi-Media Design
Freelance, Australia, 2024
I developed the brand identity for a Sydney-based dog walking service Bark About Sydney. I wanted to represent reliability with warmth and personality. The goal was to create a visual system that feels friendly, approachable, and trustworthy.
The design direction centred around playful typography, an uplifting colour palette inspired by Sydney’s coastal lifestyle, and a logo mark that captures the energy and companionship of daily dog walks. Supporting elements, such as iconography, pattern work, and photography guidelines – were designed to build a consistent and engaging brand presence across digital platforms, uniforms, signage, and printed collateral.
The result is a joyful, professional identity that communicates care, connection, and movement, reflecting the brand’s promise to make every walk an adventure.
