Ethique Beauty


12-Month Contract
NZ/AU/NYC/UK
203-2024

INDUSTRY >
Beauty
FMCG

KEY DELIVERABLES >
Social Media Assets
Digital Assets
Print Assets
GIF/Motion
Packaging
Templates
Prepress

Ethique Beauty is a New Zealand-founded sustainable beauty brand that experienced significant global growth following its acquisition by a US-based company. Working closely with the Creative Director, I helped maintain brand consistency across all touch-points, supporting the company’s marketing campaigns across both digital and in-store environments. This involved ensuring the visual identity remained cohesive as the brand expanded into new markets and product categories.

I also assisted with the brand’s full product rebrand, playing a key role in the rollout of packaging design variations across multiple product ranges. My primary responsibility was adapting and preparing packaging artwork for production, ensuring every file was accurately set up for print while maintaining consistency across the wider product ecosystem. The project required careful attention to detail across numerous design nuances, including language variants, foil finishes, colour variations, product-specific layouts, and technical print specifications. Managing a high volume of packaging assets, I helped deliver a cohesive, production-ready rebrand that aligned with Ethique Beauty’s premium and sustainability-focused brand positioning.

Image sourced from: https://wwd.com/beauty-industry-news/beauty-features/sustainable-amazon-hair-care-bar-brand-ethique-ulta-beauty-1236781802/
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