Hosted in Johannesburg and Cape Town, PRIME IMPACT showcased how businesses could partner with Primedia to connect with target audiences and drive meaningful business growth through targeted and engaging marketing solutions. The event highlighted Primedia’s ability to help brands expand their reach and connect with more customers across South Africa.

I was responsible for leading the entire creative look and feel of the event, with the brief centred around creating something bold, bright, and exciting that captured the energy of Primedia’s extensive radio network. From concept development through to final execution, I directed a cohesive visual identity that felt dynamic, engaging, and reflective of the company’s strong presence across entertainment and broadcasting.